Export-grade Indian spice, brought home
Some of the best spices India makes, direct to your kitchen.
Certified, traceable, made to export standard — and priced for an everyday kitchen.
01 / 04
Red Chilli
Heat and colour, balanced in every spoon.
Clean-grown, Euro-MRL compliant and fully traceable — heat and colour, held to export standard.
- Clean grown & fully traceable
- Euro-MRL compliant
- Pure chilli, no additives
100g₹125
200g twin₹235
Launch price
02 / 04
Turmeric
Warmth and texture, balanced in every spoon.
Certified, traceable turmeric made to export standard — warmth and texture in every spoon.
- Clean grown & fully traceable
- Euro-MRL compliant
- Pure turmeric, no additives
100g₹115
200g twin₹210
Launch price
03 / 04
Fennel
Naturally fresh, gently cooling in every spoon.
Clean-grown, certified and traceable fennel — naturally fresh and gently cooling.
- Clean grown
- Euro-MRL compliant
- Pure fennel, no additives
100g₹135
200g twin₹250
Launch price
04 / 04
Ginger
Gentle warmth and a bright zesty finish in every spoon.
Certified, traceable ginger made to export standard — gentle warmth and a bright, zesty finish.
- Clean grown, fresh aroma
- Euro-MRL compliant
- Pure ginger, no additives
100g₹175
Launch pricePositioning
Premium in everything except the price.
Story Roots sits in the everyday market but refuses to test like it. The spice is made to European residue standards; the quality is certified, not claimed; the price sits honestly below brands that promise less. Better spice shouldn't cost more than it must — so it doesn't.
Trust framework
The proof, not the adjective
Licensed by FSSAI, made in a BRCGS- and ISO 9001:2015-certified facility, and compliant with Europe's strict pesticide-residue limits.
- FSSAILicensed
- BRCGSAudited
- ISO 9001:2015Consistent
- Euro-MRLCompliant
The people behind it
Built by people who make this spice for the world
Story Roots was founded by Sushant Dhar, who worked inside Synthite — the world's largest spice-extract house — and saw export-grade spice leaving the country by the tonne, and Sanjay Kaul, a 37-year Nestlé veteran. One built the standard from the inside; the other knows how to carry it to the country.
Sushant & Sanjay
Founders, Story Roots
Why now
Why now
Some of the best spice India makes never reaches an Indian kitchen — the cleaner, certified-safe lots get graded for export and shipped out. Story Roots exists to close that gap: the same export standard, brought home at an honest price.
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